Founder, Rimaree Beauty Co.
Caregiving taught me that self-care isn’t optional — it’s essential.
But I also learned that luxury doesn’t have to mean expensive, and “me time” doesn’t require hours you don’t have.
Rimaree was born from my own need for small, intentional moments of care.
Five minutes in the shower became my daily reset — a way to give back to myself so I could keep giving to others. I wanted that moment to feel special, to use ingredients that actually worked, and to be affordable enough that choosing myself didn’t come with guilt.
If you’re reading this while everyone else is asleep, between tasks, or wondering when you last felt truly relaxed — this is for you.
You deserve care too.
Rimaree isn’t a brand built by someone who mastered self-care.
It’s built by someone walking the same path you are — still learning, still growing, still reminding herself that she matters too.
As we help you remember, we help ourselves remember.
That’s the beauty of community. We learn together.
With gratitude,
Jocelyn Brown
Founder, Rimaree Beauty Co.
You might wonder if someone who’s still learning to prioritize self-care should be running a self-care brand.
Here’s my answer: Yes. Exactly.
I’m not sharing from a place of “I figured it all out.”
I’m sharing from a place of “I’m learning too — and here’s what helps.”
I understand:
The guilt of spending money on yourself
The days when five minutes feels impossible
The restarting. The self-doubt.
I understand because I’m living it.
Every product I create holds me accountable.
Every batch reminds me to use it myself.
Every time I tell someone “You matter,” I hear it echoed back to me too.
We’re not gurus here.
We’re companions — walking side by side.
We’re learning together.
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